Манчестер Сити и Дисней-модель в футболе

Собственники  команды разворачивают глобальную клубную сеть, которая может изменить наши представления о спорте   Even diehard football fans would struggle to identify Yangel Herrera. Yet if Manchester City’s billionaire owners are correct, the Venezuelan midfielder could be the first proof that its global business model is paying off.  The 19-year-old plays for sister club New York City, a US team founded four years ago as part of the City Football Group, an umbrella organisation stretching from Australia to Japan, Spain, Uruguay, the UK and US.  It is a franchise model dubbed by some as the “Disneyfication” of…

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